Our story

Our footprint

The sea begins at every dishwasher, washing machine, sink, toilet and bathroom. That’s why our laundry and cleaning products are 92–100% biodegradable, made in our own factory in Tallinn, and available with refills, so you can use the same bottle again and again. Small steps, real impact.

Safe Cleaning Power!

How Mulieres was born

One day we noticed that our child’s skin was red and irritated. We realised that our household cleaning products were not suitable for sensitive skin. As there was no natural product on the market that was right for us, we decided to make it ourselves, and to make it properly. And that is how Mulieres was born!
Merylin Rüütli, founder and mother of four

Mulieres in the world

  • 10 European countries where Mulieres has gained a foothold
  • 80% of our production goes abroad
  • 85M people live on the shores of the Baltic Sea
  • 2015 the year we started making natural cleaning products

A clean home without chemicals

From grandma’s recipes to a product range

We started with soap recipes found in grandma’s drawer and turned to tradition – what did our ancestors use before the chemical revolution of the last century?

Years of development and research improved the original recipe considerably, and Mulieres was born: a product range made from natural ingredients, packed with the environment in mind and effective in use.

Our principles

Caring for nature only improves quality of life

We want to change cleaning habits – because that is how the world changes too, step by step.

  1. Olive oil base

    Skin-friendly olive oil is proven to clean well and does not irritate the skin.

  2. Lab tested

    The cleaning power of our detergents has been tested and confirmed by the laboratories of Tallinn University of Technology.

  3. Safe for families

    Our products do not harm living organisms or the environment – a safe choice for families with children, people with sensitive skin and allergy sufferers.

Protecting the Baltic Sea

For our home sea

Nearly 85 million people live on the shores of the Baltic Sea, and our home sea is very sensitive to the effects of human activity.

Mulieres products are based on natural surfactants, above all green soap, so our products are biodegradable. The Baltic Sea countries have set themselves the shared goal of restoring the sea’s health – and Mulieres is glad to do its part.

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