Our story · Tallinn, since 2015

Born from a family need.

Mulieres began when children were born into our family whose skin couldn’t tolerate ordinary cleaning products. We started experimenting with soap recipes found in a grandmother’s drawer. At first we made them only for ourselves, then for friends and family. Today, thousands of families in Europe and Asia use our products.

Mulieres in numbers

  • 2015 First batch, made at home in Estonia
  • 10 Countries where Mulieres is sold
  • 80% Of what we make goes abroad
  • 88 Net Promoter Score

Safe Cleaning Power!

We made this for our own kids first.

“One day we noticed our child's skin was red and irritated. We realised our household cleaning products weren't right for sensitive skin. There was no natural product on the market that worked for us, so we decided to make it ourselves, and do it properly. That's how Mulieres was born.”
Merylin Rüütli, founder and mother of four

Cleaning power

Tested, not just promised.

Our formulas are based on skin-friendly olive oil. Their cleaning power has been tested and confirmed at Tallinn University of Technology laboratories.

The Baltic Sea

For the Baltic Sea.

Nearly 85 million people live around the Baltic Sea, and it is very sensitive to what we wash down the drain. Our products are based on natural surfactants, so they are biodegradable.

Ingredients

Olive oil soap, plant-based surfactants, real essential oils.

Many detergents list ingredients you'd need a chemistry degree to understand. Ours are short, and every natural allergen in our essential oils is listed on the label.

What's inside

  • Organic olive oil soap
  • Natural essential oils
  • Natural vinegar
  • Glycerin
  • Citric acid

Free from

  • Parabens
  • Phosphates
  • Chlorine
  • Synthetic fragrances
  • Dyes
  • Petroleum-derived ingredients

Certified and awarded

What stands behind the claim.

  • Ecocert Ecodetergent Ecocert Washing and cleaning products, hand wash (Cosmos Organic)
  • The Vegan Society Vegan The Vegan Society Washing and cleaning products, candles
  • Recognised by the Estonian Allergy and Asthma Federation Allergialiit The Sensitive range and dishwasher tablets
  • Natural & Organic Awards Scandinavia 2016 NOA Scandinavia 2016 Winner · Rose Garden laundry wash
  • Natural & Organic Awards Asia NOA Asia Winner · Pure Unscented laundry wash

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Cleaning tips and offers, first.